We excited to release yet another free GiveWP add-on. You asked for a better way to integrate with Facebook Pixel Tracking and it’s finally here!
Build powerful Facebook retargeting campaigns for your donors and potential donors with the GiveWP Pixel Tracking add-on.
Why do you Need this Add-on?
The Facebook pixel helps you build custom audiences in your Facebook ad manager based on user activity on your website. This add-on extends your Facebook pixel on your website to add the “Donate,” “Purchase,” and “CompleteRegistration” events on your donation forms. Here’s a summary of what that means:
The Donate Event
The Donate event is a simple one-off event. It simply indicates to Facebook that a donation has happened. When this is sent to your ad manager account, you can then create lookalike audiences based on this donor activity.
The Purchase Event
The Purchase event includes additional information that the Donate event does not include; namely the currency and amount of the donation that is received. This can help you segment your audience targeting based on donation amount. It also let’s you build lookalike audiences based on Lifetime Value (LTV), which can be an excellent way to target large donors.
The CompleteRegistration Event
This is triggered when your donation form is configured to create WordPress users in your donation form; meaning your form is set to create users for every donor, or if you set it to donor’s choice and your donor opted to have a user account created.
Each of these events are triggered only on the donation confirmation panel when the donation is marked as “Complete.” These events will never trigger on simple button click, or if the donation is not first marked as complete.
How does it Work?
The great thing about this add-on is that is just works out of the box with no special configuration. Once you activate it, it works! There is one big caveat though.
This add-on simply extends that pixel to include these custom GiveWP-triggered events. The add-on does not implement the Facebook pixel on your site.
There are lots of great, free plugins for implementing the Facebook pixel on your website that you can explore.
Where can I get the Add-on?
All our GiveWP free add-ons are hosted on WordPress.org. This means that you can install them directly from your website. Just login to your website, go to “Plugins > Add New” and search for “Give Pixel Tracking”. For more info, screenshots, FAQ, and for free support.
The Year of Free GiveWP Add-ons Series
We declared 2020 the year of free add-ons at GiveWP! From easy social sharing for donations, countdown clocks, page builder widgets, and more, our gallery of free add-ons is growing every month. Check out all the great add-ons you can use with your donation forms for free.
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