It’s hard to get the materials needed to execute a good fundraiser sometimes. From generating fundraising campaign ideas to reporting on its success, this article provides you with the free Giving Tuesday resources you need.
Giving Tuesday is always a hectic time of year for many fundraisers. It’s not a time when you want to hunt down resources and find materials to create your campaign. For some, you have just a few hours to get a campaign up and running. You need resources at your fingertips, ready for you to use.
We’ve compiled all the free online resources for nonprofits we could find for Giving Tuesday campaigns right here.
Join the Movement
First thing’s first. If you’re planning a Giving Tuesday campaign, join the main Giving Tuesday community. Giving Tuesday is a global movement. Support from your fellow organizations will go a long way.
Join the movement and get more information on Giving Tuesday using the buttons below.
Start with Planning
Giving Tuesday is a huge event for many organizations. Even if it’s a small piece of your yearly calendar, planning is key. Start with a great campaign idea.
You can use the advice in our Giving Tuesday Workbook, available in the GiveWP Giving Tuesday Hub, to help generate a campaign idea if you’re having a hard time. The Hub is filled with all the free Giving Tuesday tools and resources you need to execute a successful Giving Tuesday campaign.
Create Your Graphics
Once you’ve planned your campaign, it’s time to create.
You might also need images for your materials. If your organization doesn’t have a lot of high quality images on hand, you can always download images with open licenses from websites like Unsplash or Pexels.
To create your own social media graphics, printable materials and more, you can use something like Canva. Canva is free and easy to use so you won’t need a designer to make your graphics look professional.
Build a Landing Page
Speaking of building a landing page, we have a guide to building them that includes 3 templates you can use with Gutenberg to build yours. Below is an image of our “Options Owl” landing page template.
If you prefer a page builder, we also have a resource to help you choose which one and how to build out your page with it. We also have a Giving Tuesday Elementor Landing Page template available.
Getting a landing page up and running to collect email leads before Giving Tuesday is important. You can use the templates and guides above to create your pre-Giving Tuesday page or you can use something like MailChimp.
MailChimp is free up to 2,000 contacts and 12,000 emails per month. So it warrants a mention here. You can use a simple MailChimp landing page to collect emails before Giving Tuesday in lieu of creating one on your own. Learn more about creating landing pages with MailChimp here.
Schedule Social Media Posts
Now you need to get people to your landing pages. There are several ways to do that, but here we’ll provide you with some robust social media tools.
Giving Tuesday UK and Canada both provide a few useful social media toolkits for organizations to craft their social campaigns. Nonprofit Hub also offers tips and guidance on how to use social media for Giving Tuesday campaigns.
Tell Your Donors
Make your campaign known through more than just social media.
Get the word out to your existing donor base, tell your board, and Giving Tuesday donor leads about Giving Tuesday using our email templates. We created twelve of them specifically for Giving Tuesday. Together, all twelve make a complete campaign.
Earlier we mentioned that MailChimp is free up to so many subscribers and emails per month. That’s what makes it one of the most highly recommended email marketing services you could find for its affordability and ease of use.
Don’t want to use MailChimp? Need to send an HTML email through a regular service? Use BeeFree.io to create it.
Tell the Media
Don’t just tell your social media followers and email list subscribers. Get your Giving Tuesday campaign recognized by local media as well.
To tell the media, your organization needs to put out a press release and make sure it gets seen. Nonprofit Hub also provides a sample press release for you to recreate your own.
Once you’ve told everyone about your Giving Tuesday campaign, you need to set up the most important part: donation collection. We highly recommend GiveWP, the best free solution for online giving.
You can set up GiveWP on your WordPress website to begin collecting donations through PayPal standard or your Stripe account in minutes. If you’re using another payment processing company, there are other payment gateway add-ons to choose from and a premium version of the Stripe Gateway that has more features.
Report and Follow Through
Last, but not least, make sure you report on your Giving Tuesday success. How did your campaign perform? Give provides you with robust statistics to work with so you can report back to your board and measure your success.
For this purpose, we updated GiveWP to have much more detailed reporting. Check out the release announcement for more ideas on how you can use your GiveWP reporting dashboard for Giving Tuesday.
All the Free Giving Tuesday Resources You Need
All of our Giving Tuesday resources can be found on the Giving Tuesday page. Of course, each country has their own GivingTuesday.org websites filled with valuable resources as well.
If you know where to look, you won’t need to pay a dime to set up your Giving Tuesday campaign.
What are you planning for Giving Tuesday?
Subscribe to our Newsletter for opportunities to share your Giving Tuesday campaign. We call for Give Stories spontaneously throughout the year and we’re always looking for great GiveWP fundraisers.