It’s hard to get the materials needed to execute a campaign sometimes. From planning your campaign to reporting on its success, this article provides you with the free Giving Tuesday resources you need.

Giving Tuesday is a hectic time of year for many fundraisers. It’s not a time when you want to hunt down resources and find materials to create your campaign. You need them at your fingertips, ready for you to use.

We’ve compiled all the free online resources for nonprofits we could find for this year’s Giving Tuesday campaign right here.

Join the Community


Giving Tuesday Location Map

First thing’s first. If you’re planning a Giving Tuesday campaign, join the community. Giving Tuesday is a global movement. Support from your fellow organizations will go a long way.

Find Giving Tuesday locations or simply register to join the movement using the buttons below.

Locations Join the Movement

Start with Planning

Giving Tuesday is a huge event for many organizations. Even if it’s a small piece of your yearly calendar, planning is key.

Earlier this year, we created our own Giving Tuesday planning guide and provided you with Giving Tuesday campaign Ideas. Get the guide or find your ideal campaign here:

Give Planning Guide 5 Inspiring Campaigns

Other useful resources for planning can be found on the website. They have a complete toolkit for Giving Tuesday 2018, a timeline, and more.

Giving Tuesday Toolkit Giving Tuesday Timeline

Nonprofit Hub also offers a simplified campaign timeline. You can choose to use one or all of the guides together. Each brings a lot of value to your planning effort.

Nonprofit Hub Timeline

Create Your Graphics

Once you’ve planned your campaign, it’s time to create.

Giving Tuesday has resources available so you can create your own Giving Tuesday graphics using the official Giving Tuesday brand. You just have to stick to their terms of use. In their cache of resources you will find native logo files, social media images, banners and more.

Giving Tuesday Logos

Giving Tuesday Save the date - twitter

You will also need images for your materials. If your organization doesn’t have a lot of high quality images on hand, you can always download images with open licenses from websites like Unsplash or Pexels.

Unsplash Images Pexels Images

For more images, vectors, and other more icon-like files, look for websites like Freepik and Flaticon.

Freepik Flaticon

To create your own social media graphics, printable materials and more, you can use something like Canva. Canva is free and easy to use so you won’t need a designer to make your graphics look professional.


Pro Tip: When building your Giving Tuesday landing pages with Gutenberg, there’s a plugin you can use to easily upload images from Unsplash and Giphy without leaving the editor. It’s called Drop it.

Get Drop it

Build a Landing Page

Speaking of building a landing page, we have a guide to building them that includes 3 templates you can use with Gutenberg to build yours. Below is an image of our “Options Owl” landing page template.

options owl landing page

Build with Gutenberg

If you prefer a page builder, we also have a resource to help you choose which one and how to build out your page with it.

Build with a Page Builder

Getting a landing page up and running to collect email leads before Giving Tuesday is important. You can use the templates and guides above to create your pre-Giving Tuesday page or you can use something like MailChimp.

MailChimp is free up to 2,000 contacts and 12,000 emails per month. So it warrants a mention here. You can use a simple MailChimp landing page to collect emails before Giving Tuesday in lieu of creating one on your own. Learn more about creating landing pages with MailChimp here.

Schedule Social Media Posts

Now you need to get people to your landing pages. There are several ways to do that, but here we’ll provide you with some robust social media tools.

Our overall Giving Tuesday Guide includes a social media schedule, but there are additional resources available that can supplement it.

Giving Tuesday UK and Canada provide a few useful social media toolkits for organizations to craft their social campaigns. Nonprofit Hub also offers tips and guidance on how to use social media for your Giving Tuesday campaign.

Social Media Toolkit Social Media Resources Tips from Nonprofit Hub

Tell Your Donors

Make your campaign known through more than just social media.

Get the word out to your existing donor base, tell your board, and Giving Tuesday donor leads about Giving Tuesday using our email templates. We created twelve of them specifically for Giving Tuesday. Together, all twelve make a complete campaign.

Email Templates

Earlier we mentioned that MailChimp is free up to so many subscribers and emails per month. That’s what makes it one of the most highly recommended email marketing services you could find for its affordability and ease of use.

Go to MailChimp

Don’t want to use MailChimp? Need to send an HTML email through a regular service? Use to create it.

Go to

Pro Tip: If you have physical addresses, try sending postcards to your donors as well.

Nonprofit Hub Postcard Template

Tell the Media

Don’t just tell your social media followers and email list subscribers. Get your Giving Tuesday campaign recognized by local media as well.

To tell the media, your organization needs to put out a press release and make sure it gets seen. The Giving Tuesday foundation created a communications toolkit to help you out with your public relations strategy for Giving Tuesday.

Giving Tuesday Communications Toolkit

Nonprofit Hub also provides a sample press release for you to recreate your own.

Nonprofit Hub Press Release Template

Collect Donations

Once you’ve told everyone about your Giving Tuesday campaign, you need to set up the most important part: donation collection. We highly recommend Give, the best free solution for online giving.

You can set up Give on your WordPress website to begin collecting donations through PayPal standard or your Stripe account in minutes. If you’re using another payment processing company, there are other payment gateway add-ons to choose from and a premium version of the Stripe Gateway that has more features.

Download Give

Simply setting up your donation forms isn’t enough. You have to make sure they’re seen as well. Use these seven form placement tips to make your donation forms easily found.

Report and Follow Through

Last, but not least, make sure you report on your Giving Tuesday success. How did your campaign perform? Give provides you with robust statistics to work with so you can report back to your board and measure your success.

For this purpose, we recommend the free Fundraising Report Card. Use the buttons below to find a tutorial on how to use the Fundraising Report Card with Give and to visit their website.

Tutorial on Give + Report Card Fundraising Report Card

All the Free Giving Tuesday Resources You Need

All of our Giving Tuesday resources can be found on the Giving Tuesday page. Of course, each country has their own websites filled with valuable resources as well.

If you know where to look, you won’t need to pay a dime to set up your Giving Tuesday campaign.

What are you planning for Giving Tuesday?

We’d 💚 to Tell Your Giving Tuesday Story!

Collage of four previous Give Story submissionsShare your Giving Tuesday Campaign with us so we can share it with the world! We love hearing from our Give users about their fundraising and causes. Submit your story now using the button below.

Submit Your Story

Taylor Waldon

Taylor is the Content Writer for GiveWP, a WordCamp Speaker, WordCamp San Diego Organizer, and Content Writing Course Creator. She's a writer at heart and a dog-mom to a German Shepherd (Legedu) and Mini Blue Heeler (Pepper).

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