It’s hard to get the materials needed to execute a campaign sometimes. From planning your campaign to reporting on its success, this article provides you with the free Giving Tuesday resources you need.
Giving Tuesday is a hectic time of year for many fundraisers. It’s not a time when you want to hunt down resources and find materials to create your campaign. You need them at your fingertips, ready for you to use.
We’ve compiled all the free online resources for nonprofits we could find for this year’s Giving Tuesday campaign right here.
Join the Community
First thing’s first. If you’re planning a Giving Tuesday campaign, join the community. Giving Tuesday is a global movement. Support from your fellow organizations will go a long way.
Find Giving Tuesday locations or simply register to join the movement using the buttons below.
Start with Planning
Giving Tuesday is a huge event for many organizations. Even if it’s a small piece of your yearly calendar, planning is key.
Earlier this year, we created our own Giving Tuesday planning guide and provided you with Giving Tuesday campaign Ideas. Get the guide or find your ideal campaign here:
Other useful resources for planning can be found on the GivingTuesday.org website. They have a complete toolkit for Giving Tuesday 2018, a timeline, and more.
Nonprofit Hub also offers a simplified campaign timeline. You can choose to use one or all of the guides together. Each brings a lot of value to your planning effort.
Create Your Graphics
Once you’ve planned your campaign, it’s time to create.
You will also need images for your materials. If your organization doesn’t have a lot of high quality images on hand, you can always download images with open licenses from websites like Unsplash or Pexels.
For more images, vectors, and other more icon-like files, look for websites like Freepik and Flaticon.
To create your own social media graphics, printable materials and more, you can use something like Canva. Canva is free and easy to use so you won’t need a designer to make your graphics look professional.
Build a Landing Page
Speaking of building a landing page, we have a guide to building them that includes 3 templates you can use with Gutenberg to build yours. Below is an image of our “Options Owl” landing page template.
If you prefer a page builder, we also have a resource to help you choose which one and how to build out your page with it.
Getting a landing page up and running to collect email leads before Giving Tuesday is important. You can use the templates and guides above to create your pre-Giving Tuesday page or you can use something like MailChimp.
MailChimp is free up to 2,000 contacts and 12,000 emails per month. So it warrants a mention here. You can use a simple MailChimp landing page to collect emails before Giving Tuesday in lieu of creating one on your own. Learn more about creating landing pages with MailChimp here.
Schedule Social Media Posts
Now you need to get people to your landing pages. There are several ways to do that, but here we’ll provide you with some robust social media tools.
Our overall Giving Tuesday Guide includes a social media schedule, but there are additional resources available that can supplement it.
Giving Tuesday UK and Canada provide a few useful social media toolkits for organizations to craft their social campaigns. Nonprofit Hub also offers tips and guidance on how to use social media for your Giving Tuesday campaign.
Tell Your Donors
Make your campaign known through more than just social media.
Get the word out to your existing donor base, tell your board, and Giving Tuesday donor leads about Giving Tuesday using our email templates. We created twelve of them specifically for Giving Tuesday. Together, all twelve make a complete campaign.
Earlier we mentioned that MailChimp is free up to so many subscribers and emails per month. That’s what makes it one of the most highly recommended email marketing services you could find for its affordability and ease of use.
Don’t want to use MailChimp? Need to send an HTML email through a regular service? Use BeeFree.io to create it.
Tell the Media
Don’t just tell your social media followers and email list subscribers. Get your Giving Tuesday campaign recognized by local media as well.
To tell the media, your organization needs to put out a press release and make sure it gets seen. The Giving Tuesday foundation created a communications toolkit to help you out with your public relations strategy for Giving Tuesday.
Nonprofit Hub also provides a sample press release for you to recreate your own.
Once you’ve told everyone about your Giving Tuesday campaign, you need to set up the most important part: donation collection. We highly recommend Give, the best free solution for online giving.
Give doesn’t collect a platform fee, so what you get from donors is all yours. The only fees you will encounter are those from credit card processors, like PayPal. You can set up Give on your WordPress website and begin collecting donations through PayPal standard in minutes.
Report and Follow Through
Last, but not least, make sure you report on your Giving Tuesday success. How did your campaign perform? Give provides you with robust statistics to work with so you can report back to your board and measure your success.
For this purpose, we recommend the free Fundraising Report Card. Use the buttons below to find a tutorial on how to use the Fundraising Report Card with Give and to visit their website.
All the Free Giving Tuesday Resources You Need
All of our Giving Tuesday resources can be found on the Giving Tuesday page. Of course, each country has their own GivingTuesday.org websites filled with valuable resources as well.
If you know where to look, you won’t need to pay a dime to set up your Giving Tuesday campaign.