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Google Analytics Donation Tracking

Google Analytics Donation Tracking

Google Analytics Donation Tracking uses Google Analytics' Enhanced E-commerce features to measure your donation campaign success. Track user interactions with donation forms across the user's site experience, including initiating the donation process, completing a donation, admin refunds, and more.

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  • Track Donations in Google Analytics
  • Light-weight Codebase Won't Slow Website
  • Easy Zero-hassle Setup
  • Easy Testing with Test Donations
  • Works Alongside Your Existing GA Implementation
  • Track Donor Conversion rates

Which Plan Is This Add-on Included In?

  • basic basic
  • plus plus
  • pro pro

Minimum Requirements

Give 2.0
PHP 5.6
WordPress 4.9

Tracking Donations with Google Analytics’ Enhanced E-commerce

With Google Analytics Donation Tracking you can take the guesswork out of understanding how your website visitors donate. Enhanced E-commerce tracking is free and built right into Google Analytics. When enabled, it captures a wealth of information about your donation transactions, including the transaction amount, traffic sources, most popular donation forms, and the number of visits made before a donor gave.

“But wait,” you ask “We don’t sell products…” That’s OK! Payments still occur and therefore transactions are made. This means that you can leverage the power of Enhanced E-commerce tracking for donations, too! Read our article all about that here.

Unlock Powerful Reporting Features

Not only do you get better transaction data within Google Analytics, but this integration also opens up access to a world of useful reports:

  • Most valuable traffic sources
  • Most popular donation forms
  • The number of visits made before a user donates
  • Which donations are refunded most
  • Which donation forms have the highest conversions
Ecommerce Overview Displaying Donations in Google Analytics Enhanced Ecommerce Tracking
E-commerce Overview Displaying Donations in Google Analytics Enhanced E-commerce Tracking
Viewing the top Donation Forms in Google Analytics Enhanced Ecommerce Tracking
Viewing the top Donation Forms in Google Analytics Enhanced E-commerce Tracking

How Google Analytics Donation Tracking for GiveWP Works

You most likely already have Google Analytics tracking implemented on your website. This Add-on doesn’t aim to replace your current integration. Rather, its goal is to enhance it. Simply install and activate the Add-on and immediately your donation data will begin tracking in Google Analytics.

Please note that you need to use the GA’s Universal Analytics in order to use Enhanced E-commerce tracking. Most likely, you already are as it has been the standard for years now.

Additional Plugin Features:

  • Easy zero-hassle setup.
  • Track conversion rates.
  • Track donation form impressions.
  • Customize tracking values.
  • Track test donations.
  • Lightweight codebase won’t slow site.
  • Built to work with your existing GA implementation.
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Choose Your Plan

Get the “Google Analytics Donation Tracking” add-on with Recurring Donations, Fee Recovery, Annual Receipts and more for one low price.

Pro Plan

normally $499



Most Popular

Plus Plan

normally $360




Basic Plan

normally $249