A volunteer at a Giving Tuesday fundraising event.

Plan a successful Giving Tuesday campaign

Get a clear, actionable plan to raise more this Giving Tuesday. The free workbook makes it easy to organize your campaign, engage donors, and grow your impact — even during the busiest season.

Download the Workbook

Why Participate in Giving Tuesday 2025?

Giving Tuesday gives your cause a moment to shine. With billions raised each year and millions of donors activated, it’s your chance to gain visibility, attract new supporters, and fuel your mission with meaningful gifts.

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$3.6B

raised in total

$36M

people participated

90

countries

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Giving Tuesday Workbook Cover Page2021

Get the step-by-step Giving Tuesday plan

The free Giving Tuesday Workbook walks you through your campaign from start to finish. No guesswork — just ready-to-use checklists, templates, and timelines that help you plan fast, stay focused, and raise more.

Get the Workbook

Get the step-by-step Giving Tuesday plan

The free Giving Tuesday Workbook walks you through your campaign from start to finish. No guesswork — just ready-to-use checklists, templates, and timelines that help you plan fast, stay focused, and raise more.

The GiveWP Giving Tusday workbook includes a page with exercises to set your overall giving tuesday goals as well as campaign goals with specific numerical values.
The included Giving Tuesday timeline provides you with an eleven week plan to execute an amazing fundraiser.

Stay focused, save time, hit goals

With so many moving parts, it’s easy to get overwhelmed. This workbook helps you break your campaign into simple, actionable steps — so you can stay organized, track progress, and keep your whole team aligned.

Get the step-by-step Giving Tuesday plan

The free Giving Tuesday Workbook walks you through your campaign from start to finish. No guesswork — just ready-to-use checklists, templates, and timelines that help you plan fast, stay focused, and raise more.

This workbook even includes a public relations chapter to help your nonprofit reach more people.
Email templates in the Giving Tuesday workbook provide you with a timeline, segmentation, subject lines, and the body content.

Raise more with our email template toolkit

Use proven, pre-written email templates to reach every audience — donors, board members, staff, and volunteers. You’ll know exactly what to say and when to send it to maximize donations and engagement.

Turn Giving Tuesday into year-end momentum

Keep the momentum going after Giving Tuesday. This workbook shows you how to report results, thank donors meaningfully, and carry your campaign energy into your year-end appeal — where many nonprofits raise the most.

The workbook also includes post-campaign advice, including reporting and what to do if you do not reach your campaign goals.

Get the free
Giving Tuesday workbook

Make this your most successful Giving Tuesday yet. Get the free workbook with step-by-step instructions, campaign ideas, email templates, and follow-up strategies that help you raise more — with less stress.

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