A volunteer at a Giving Tuesday fundraising event.

Excel This Giving Tuesday

Our comprehensive Giving Tuesday Workbook gives you the tools you need to get going fast and for free. From Giving Tuesday fundraising ideas to post-campaign reporting.

Why Participate in Giving Tuesday 2020?

Giving Tuesday inspires more giving worldwide than any other time of the year. It’s the perfect way for your cause to attract new donors and gain social proof from your supporters.

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$1.97B

raised in total

$511M

in online gifts

$20.1B

social media impressions

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Why Participate in Giving Tuesday 2020?

Our Giving Tuesday workbook has everything you need to create and execute your campaign. It includes everything from initial brainstorming to creating your final report. Inside you will find tools to plan, create, and execute the best Giving Tuesday fundraiser possible.

Brainstorm Giving Tuesday Fundraising Ideas

Kick off Giving Tuesday with brainstorming activities to come up with the perfect fundraising idea for your cause. Start with your goals and donors’ reasons for giving. Then, craft your campaign story and donation asks.

Our workbook includes sections to write down your Giving Tuesday fundraising goals and KPIs.
There is a detailed timeline counting down to the day of giving.

Keep Your Campaign on Track

This workbook provides the resources  to plan a Giving Tuesday campaign. It includes everything from initial brainstorming to creating your final report. Inside you will find tools to plan, create, and execute the best Giving Tuesday fundraiser possible.

Gain More Public Visibility

Bolster your fundraiser with support from local leaders, including your mayor and other dignitaries. Inside our Giving Tuesday Workbook, you’ll discover ways to seek the perfect partnerships as well as inform the media with a well-crafted press release.

A chapter on public relations and media outreach shows nonprofits how to gain more exposure for Giving Tuesday.
Giving Tuesday email templates include segmentation for your donors, staff, and volunteers.

Succeed with Giving Tuesday Email Templates

Email drives over one third of online giving. That’s why our Giving Tuesday workbook includes email templates for all of your email segments, including your board, staff, volunteers, and donors.

Follow Up to Tie in Year End Giving

Don’t forget to report on your Giving Tuesday campaign by letting everyone know what you accomplished. Most importantly, we’ll help you think of unique ways to thank your donors and tie your Giving Tuesday campaign into end-of-year giving.

Our Giving Tuesday Workbook also helps with reporting.

Download Your Free
Giving Tuesday Workbook

Our comprehensive Giving Tuesday Workbook gives you the tools you need to get going fast and for free. From Giving Tuesday fundraising ideas to post-campaign reporting.

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