ActiveCampaign is a powerful tool used for email marketing campaigns, email automation, and as a customer relationship management system that can assist your fundraising efforts and build donor relationships.

The GiveWP ActiveCampaign Add-on provides a way for you to segment donor newsletter opt-ins into ActiveCampaign’s automation engine with lists and tags. This segmentation will allow you to get more insight as to who your donors are and how they are giving to your campaigns. In order to integrate with ActiveCampaign you need the following:

  • A paid Active Campaign Account or a Free Trial Account
  • The GiveWP WordPress plugin
  • The Active Campaign Add-on
  • An Active Campaign URL and API Key
Note: You can always access your add-on purchase receipts, downloads, and licenses from your GiveWP Account dashboard.

After your ActiveCampaign Add-on is activated, navigate to Donations > Settings. There you will see a section called ActiveCampaign (try the down arrow list if it’s not in view).

In that section, input your ActiveCampaign URL and API Key. Then, choose where to enable your newsletter opt-in, assign tags, email lists, and define customized text display for the actual form opt-in.

Getting Started with ActiveCampaign

After you’ve signed up for an ActiveCampaign account, you’ll gain access to its dashboard. At the heart of ActiveCampaign are Lists and Tags.

Lists are ways to segment your donors into different groups, while tags allow you to add certain attributions to a donor. Both Lists and Tags can be used in Email Automation.

To create a new List, navigate to the Lists (list icon) on the left panel and click the Add a List button on the top right of the page.

activecampaign creating lists for donors
ActiveCampaign Lists

To create Tags, navigate to the Contacts (people icon) on the left panel and click the Manage Tags in the menu. On this page you can create new tags, by adding  tag names and then clicking Add Tags. You can also edit tags on this page after they are created.

activecampaign creating tags for donors
ActiveCampaign Tags

When you’re all set with your Lists and Tags,  look for the Settings (gear icon) on the left panel. Next, click on Developer in the menu to access your API URL and API Key.

activecampaign settings for developer api url and api key
ActiveCampaign Developer Settings

Configuring Active Campaign with GiveWP

Now that you have access to your ActiveCampaign API URL and API Key, copy and paste both into your ActiveCampaign Add-on Settings in WordPress under Donations > Settings > ActiveCampaign and click Save changes.

activecampaign global setting for givewp
ActiveCampaign GiveWP Global Settings

From here you can also set the following global options:

  • Enable Globally — Enabling this sets these settings as the default for all your forms, both existing and future. This can be overridden per form as well.
  • Opt-In Default — This option sets whether the Global Opt-in setting will be checked or unchecked by default when a donor visits a form.
  • Assign Tags — Choosing one or more tags here will assign those tags to donors on a global level.
  • Lists — This sets the global default for which of your ActiveCampaign lists your donors will be added to when they opt-in on one of your donation forms.
  • Default Label — This sets the global default language for how the opt-in is described. This can be overridden per form.

Setting Individual Form Settings

Now that you have ActiveCampaign integrated with GiveWP and have your global settings configured, you can now configure each form, or new forms to use Active Campaign in different ways.

Note: Any changes you make on individual forms will override the Global settings you just set. If you want your form to inherit the settings from your global settings, don’t change anything for your individual form and it will take those settings.

To configure ActiveCampaign settings per form, go to Edit the form you want to configure. Now with the ActiveCampaign Add-on activated and configured, you’ll see a ActiveCampaign menu section on the left under Donation Form Options in which you can use Global Options, Customize, or Disable.

activecampaign settings for individual forms in givewp

  • Global Options will use options that have already been set under Donations > Settings > ActiveCampaign.
  • Customize will allow you to set specific settings that will override global settings for just this specific form.
  • Disable will remove the ActiveCampaign Opt-in for this form.

Be sure to save your individual form settings when finished.