With inflation and economic uncertainty affecting donors in 2023, Giving Tuesday is an opportunity for nonprofits to end the year on a positive note. Doing so requires creating an effective campaign that connects with donors and encourages them to give to the causes that inspire them most.
In this post, we’ll explain how nonprofits can create more effective landing pages using Kadence Theme, Kadence Blocks, and GiveWP. This combination leverages the power of building effective pages right in the WordPress block editor with the most effective donation management plugin, GiveWP.
The GiveWP Cloud using Kadence Blocks is the easiest way to get started.
What is Giving Tuesday and why should nonprofits be ready?
Founded in 2012 by New York’s 92nd Street Y in partnership with the United Nations Foundation, Giving Tuesday is a global movement that emphasizes philanthropy and celebrates generosity. Taking place on the Tuesday following the U.S. Thanksgiving holiday, it acts as a counterpoint to the consumer-focused days of Black Friday and Cyber Monday, and seeks to initiate a wave of charitable giving. For many nonprofits, Giving Tuesday offers a prime opportunity to raise funds, foster community engagement, and increase public awareness for their causes.
Giving Tuesday Maximizes Donations
For many nonprofit organizations, the last quarter of the year, often referred to as “giving season,” is crucial for fundraising. According to a report from the Charities Aid Foundation, Giving Tuesday has seen exponential growth in donations year over year, with millions of dollars raised in just 24 hours.
This influx of donations can provide a much-needed financial boost, enabling nonprofits to fulfill their missions, from addressing hunger to promoting arts education.
Heightened Awareness as an Additional Benefit
Beyond the direct financial gains, Giving Tuesday also serves as a powerful platform for raising awareness. As organizations rally their supporters and share their stories on social media, they not only tap into existing networks but also reach new audiences. The day often sees a surge in social media activity with hashtags like #GivingTuesday trending globally. This provides an opportunity for smaller or lesser-known nonprofits to improve visibility to their target demographic.
Fast, Accessible, and Engaging Landing Pages with Kadence & GiveWP
As Giving Tuesday approaches, nonprofits looking to maximize their donations and engagement are looking to create more appealing landing pages on their websites to encourage better support for their causes. Many are turning to GiveWP for donation forms and Kadence Theme & Kadence Blocks for fast, accessible, and beautiful landing pages that encourage engagement.
Of course, it’s important to understand why your landing page design, speed, and accessibility are so important.
First Impressions Are Critical
The first impression a potential donor gets of a nonprofit can be the difference between them making a donation or navigating away. In today’s digital age, the aesthetics and functionality of a landing page can speak volumes about an organization.
A beautiful, well-designed page not only reflects professionalism but also demonstrates the care and dedication the nonprofit invests in its cause. It conveys the message that if an organization is meticulous about its online presence, it likely brings the same attention to detail to its charitable endeavors. Designing donation pages with Kadence Blocks and GiveWP gives your nonprofit a headstart toward creating a stellar first impression.
Speed Equals Trustworthiness
In an era of decreasing patience, a slow-loading donation page can be the death knell for potential contributions. According to a study by Google, 53% of mobile users leave a site that takes longer than three seconds to load. A swift and responsive donation page, therefore, not only prevents potential donor drop-off but also creates an impression of efficiency and reliability. It subtly communicates that the nonprofit values its donors’ time, and by extension, their contribution, leading to a heightened sense of trust.
Accessibility is Inclusivity
Nonprofits inherently work towards creating a better, more inclusive world. Their donation page should reflect this ethos. By ensuring that their landing page is accessible to all, including those with disabilities, nonprofits make a powerful statement about their commitment to inclusivity.
Accessible pages, which adhere to web content accessibility guidelines, ensure that people with visual, auditory, cognitive, or motor impairments can navigate the donation process with ease, widening the potential donor base and reinforcing the organization’s core values.
How to get started with the GiveWP Cloud and Kadence Blocks
Building a landing page with Kadence and GiveWP is easy, but we’ve made it even easier with the addition of the GiveWP cloud library. This resource has all of the donation forms and elements of a landing page collected in one place so that you can easily and quickly build and assemble a landing page that loads quickly, is accessible, and engaging to potential donors.
The GiveWP Template Library using Kadence Cloud is an easy “no code” solution to store and access your donation forms and designs so you can quickly build landing pages that convert more donors and grow over time.
All the templates here are built for your success, whether on desktop or mobile. This article walks you through setting up your WordPress site and getting started with GiveWP Templates.
All you need is your WordPress website, the free version of Kadence Blocks and the free version of GiveWP to get started. Of course, adding premium features from GiveWP and Kadence Blocks can make this even more effective, something you might want to consider at this critical fundraising time.
Leveraging Premium Kadence Features
Some of the more powerful features of Kadence Blocks include:
Animate on scroll. Often a simple animation as a user is scrolling through a website can provide positive feedback for taking the time to scroll. With Kadence Blocks Pro, you can add graceful animate on scroll effects to sections, images, text, and more. Gentle and graceful animations can be added on the scroll, providing visual feedback to your potential donors, and sending unconscious queues of rewards for taking action as they scroll down the page.
This feedback has the visual effect of a site that is active yet unobtrusive, guiding a user towards taking their own action as they move through the desired journey as a donor.
Pro Design Library Elements. The Kadence Design Library gives nonprofit site owners even more options when building out new landing pages, contact pages, or home pages. Not only do you get access to a library of pre-built pages, but you also have access to sections of pages that give you shortcuts to building out beautiful sites that inherit from your site’s theme colors and fonts.
While there are a number of free design library elements, Kadence Blocks Pro gives you access to so many more.
Join Us for A Give Live on August 30th
For nonprofits, the donation page is often the bridge between intention and action for potential donors. Ensuring it is fast, accessible, and beautifully designed not only optimizes the chance of receiving donations but also strengthens the organization’s image and values in the minds of its supporters. Investing in a robust and user-friendly landing page, therefore, goes beyond mere aesthetics; it’s a strategic move that can significantly bolster a nonprofit’s mission and reach.
Join us on August 30th at 11 am PST/2 pm EST for a conversation with Kathy Zant about effective landing pages for your Giving Tuesday campaigns. No need to register – just click the “Notify Me” bell for a reminder!
Go Pro
In an era where consumerism often takes center stage, Giving Tuesday re-centers the conversation on altruism, kindness, and community spirit. For nonprofits, it’s not just a day of fundraising, but an opportunity to bolster their missions, connect with supporters, and amplify their reach.
If you’re looking to get the most out of the Kadence-powered GiveWP Cloud Library, consider the premium benefits of going pro with Kadence & GiveWP.
Amplify your fundraising with a GiveWP Plan
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