The #ChallengeAccepted campaign went viral this week, quickly catching controversial remarks about how it failed to support women in real life. That made us think, “Why not? It’s not too late.”
How #ChallegeAccepted Went Viral Then Spiraled
Like most great celebrity endorsed social media challenges, #ChallengeAccepted went viral quickly. Its main focus is supporting women, a widely agreed-upon topic at the moment
Forbes recently published a timeline, summing up the viral social media trend.
“Women are posting black and white glamour shots on Instagram tagged #ChallengeAccepted as a chain mail-style display of female empowerment, though some are pushing back on the trend—saying it lacks impact.”
However, this campaign initially led to nowhere, a fact which didn’t take long to notice.
Camilla Blackett, a TV writer, suggested that the campaign was little more than a vehicle for attractive photos. “What is the point of this #ChallengeAccepted thing?” she tweeted on Monday. “Do people not know you can just post a hot selfie for no reason?”
– New York Times
How Can We Pivot this Social Challenge Campaign?
Without an element of charity, giving, or volunteerism, this kind-hearted spontaneous social movement was perceived by some as less giving and a little more self-centered. But, we believe it was well-intentioned. Some believe it started in Turkey, to bring awareness to femicide. Awareness can only go so far, as we’re seeing play out with this social challenge.
Those who have continued to spread the movement have created a conversation worth having. It begs the question:
How can we support women – realistically – through shared selfies?
So how can your black and white selfie help other women?
- First, make a donation to a women’s charity yourself.
- Then challenge others to do the same in your post with your selfie.
- Make sure you use the #ChallengeAccepted hashtag and tag the organization that you’re recommending that others support.
We even have a step-by-step guide on how to create a social media campaign like this one for nonprofits. So, we’re going to take our own advice and make sure this social movement has a cause.
Women’s Charities to Give to for #ChallegeAccepted
We searched our customer database for registered women’s charities. This list isn’t comprehensive, but it’s a good place to start if you don’t know of a women’s charity you can support.
Charities in the United States
Charities in Canada
Charities in the United Kingdom
Do you have more to add to the list? Let us know in the comments.