Category: Nonprofit 101
Start a Nonprofit or Boost Your Cause

Why should your nonprofit care about SEO?
Your nonprofit has made a concerted effort to build an online presence and community. So, now that your web property is live, why should you care about ranking on those search engines (SEO)? Depending upon the circles you run in, the concept of SEO can be a hot topic. Is it keyword research? Site optimization?…
Read more about “post|post_title”Bridget Willard October 4, 2016
Facebook 101 for Nonprofits: Creating Community for Your Cause
According to Facebook, over one billion people have daily active accounts on Facebook. One billion. When it comes to creating community for your nonprofit, Facebook is too big to ignore. So, how do you get started? Profile versus Page A Facebook Profile or Timeline must represent a real person. Though you may see many businesses…
Read more about “post|post_title”Bridget Willard September 28, 2016
YouTube 101 for Nonprofits: Your Video Landing Page
Video is a powerful medium and YouTube is a source of all things search. Humanity plus technology is a win for any nonprofit organization
Read more about “post|post_title”Bridget Willard September 19, 2016
Twitter 101 for Nonprofits: Extending Your Cause’s Reach
Twitter is the perfect place for your nonprofit to promote your cause, elevate your brand, and extend your reach through online discussion participation. Why should I be on Twitter? Twitter has been around since 2006 and I’ve been an active user since 2007. Some trends and nuances have changed but Twitter continues to be a…
Read more about “post|post_title”Bridget Willard September 8, 2016
Visual Storytelling: Instagram 101 for Nonprofits
Instagram is a primarily-mobile platform that is ideal for highlighting your organizational culture, mission, and your team’s lifestyle and hobbies. I say “primarily-mobile” because originally, Instagram was mobile-only. They eventually allowed you to manage notifications from a website. Buffer’s app also has integration for Instagram for both free and premium. You can read more about…
Read more about “post|post_title”Bridget Willard September 2, 2016
LinkedIn 101 For Nonprofits – Leveraging Your Professional Network
Why should your nonprofit have a company page on LinkedIn? Is LinkedIn still relevant? Yes. It is. In this post we’ll discuss why you should leverage this often-forgotten network as well as the steps needed to create yours. Putting your nonprofit on LinkedIn is a snap. It’s done through the creation of a Company Page….
Read more about “post|post_title”Bridget Willard August 16, 2016




