Using Photo Galleries to Elevate a Creative Crowdfunding Campaign

Share the progress and success of your creative crowdfunding campaign with your supporters through visual storytelling with a photo gallery.

People crowdfund for all sorts of reasons – one such example is Nate Maingard. Nate is a poet, songwriter, singer, and guitarist from South Africa who uses GiveWP as a TipJar to supplement and fund his music through a crowdfunding campaign.

For many artists and creatives, crowdfunding is a practical way to raise money. Using photography in your crowdfunding campaign can be a powerful way to share your story, showcase impact, and engage with your current, past, and prospective supporters.

Sharing your story primarily through visual media is called visual storytelling.

Benefits of Photos in a Crowdfunding Campaign.

Telling a story through, or with, photos captures the attention of your supporters and helps them connect with you and your project. By sharing photos and videos before, during, and after a project, you can help ensure that you’re staying engaged with the supporters of your crowdfunding campaign. As they say, a picture is worth 1,000 words. 

Humanize Your Project

Using photography to showcase the people involved in the project is one the most important ways to endear supporters to your project, and subsequently, your crowdfunding campaign.

Many independent musical artists use their crowdfunding campaigns to maintain artistic freedom and individuality while empowering their creative projects. Crowdfunding supplies artists with the funds they need to record and distribute music, go on tour, perform live shows, and more.

By sharing a gallery of photos that includes photos of yourself and other band members, you are able to show your supporters the very real people behind their contributions who benefit from their support.

These types of photos should include behind the scenes footage in the recording studio, inside the van that you’re zipping across the tri-state area in to perform, photos from performances and, of course, photos with fans.

Showcase the Progress of Your Project

Using gallery photography in a crowdfunding campaign can help you share updates with your supporters. Instead of telling them about the progress of the project, show them!

Let’s say you’re a muralist and you are crowdfunding a campaign to paint murals in a local community center – you would share a photo gallery of before photos of the center, as the murals progress (from sketching them out to paint on the walls), and – eventually – the final product.

Not only does showcasing the progress and success of your project demonstrate the impact your supporters have and how their contributions are making a difference, it also keeps them engaged as you move forward.

Keeping your supporters engaged is important for a couple of reasons. Donors like to see the impact they are having – impact is incredibly important to those that give. And, should you need to raise money for another project (or even if you hit a snag and need to raise more money for the same project), they are more inclined to give again.

Rewards and Perks

Not every crowdfunding campaign includes rewards or perks for contributors, but some do! Using photography to showcase what those rewards are can help contributors at every level visualize what they’re getting in return.

This time, let’s go with a photographer who is using a crowdfunding campaign to raise the funds necessary to publish a coffee table book of photography.

In order to publish your book of photography, you need to raise $150,000. To reach that goal, you create support levels and each level rewards your supporters:

  • Level One: A sticker print of a photo from your book
  • Level Two: An 8×10 print of a photo from your book
  • Level Three: A signed 8×10 print of a photo from your book
  • Level Four: A hardcover version of your book
  • Level Five: A signed and numbered version of your book

Including a gallery of each option gives your supporters all the information they need to make a decision about which level of support they want to give.

An example of a gallery grid in Modula. Elevating a Creative Crowdfunding Campaign with Modula

Overall, utilizing photography in your crowdfunding campaign is a powerful way to showcase your project, the people behind it, and its potential impact. By showcasing your project through the use of high-quality photo galleries, you can tell the story of your campaign and drive support.

Using Modula to build photo galleries on your WordPress site lets you create stunning photo galleries to showcase your work, how it could change people’s lives, and even the perceived result of the crowdfunding campaign once the project is successfully funded and launched.

Gallery Options

Modula offers different layouts, effects, filters, and captions for your gallery to make it look professional, neat, and organized.

When it comes to building a great-looking gallery, it’s all about the aesthetics and how it ends up looking on the front end. You can choose between 4 different layout (grid) types and over 43 hover effects. Of course, all of them are mobile-friendly and touch-optimized.

Titles and captions are also important to display in galleries.They provide more information for potential donors and can help them better understand the relevance of the images for your crowdfunding campaign. Modula has built-in settings to display and customize both titles and captions. There are many options to play around with, including color, font size/weight, and even custom size to be set for mobile view.

Mobile Responsive Galleries

The rate of mobile donations increases drastically year-over-year, and 25% of donors complete their donations on mobile devices.Having mobile responsive galleries is crucial for a good user experience.

Being responsive means that the galleries you create will automatically change their layout and appearance to fit the size and aspect ratio of the device you’re viewing them on. As a result, your galleries will be displayed professionally and easy to navigate regardless of device.

The mobile responsiveness feature applies to all gallery types but only the Custom Grid and Slider galleries allows you to unlock more settings such as how many columns you want displayed on the mobile or tablet view.

The Power of Social Sharing

The success of your crowdfunding campaign is also determined by how visible and easy it is for people to share your cause with others. Modula offers social sharing icons that allow visitors to share your gallery with the world in just one click. Galleries can be shared through Twitter, Facebook, WhatsApp, LinkedIn, Pinterest, and even Email.

Beyond Images

Modula helps you create stunning video galleries that allow you to add the necessary human touch required to establish a connection with your audience. Remember – people trust other people and, in exchange, donate or invest in projects they can resonate with.

Using videos to tell a compelling story will get you even closer to wrapping up a successful funding round for your project. When you include videos in your crowdfunding campaign, you have 105% more chances of success.

You can host videos on a third-party website like YouTube or Vimeo or a link to your WordPress media library file. You even have the option to autoplay or loop your videos.

Wrapping up

Creating a successful crowdfunding campaign may feel overwhelming, but with the right tools – like GiveWP and Modula – you can share your project with the world and get the support you need to make your passion project a reality.

Using Modula allows you to show your supporters that you’re enthusiastic, dedicated, and qualified. In turn, your supporters are more likely to stay engaged with your project and feel more compelled to fund your project!.

If you’re interested in chatting with the team at GiveWP or Modula, reach out!

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