If you rely on social media for your online donations, what do you do when Facebook is down?
There are a few ways something like a Facebook outage affects nonprofits. First, and most importantly, charities who rely on Facebook donations no longer have an income stream. Secondly, what if Facebook is your only distribution platform? How do you contact your donors to let them know of other ways to give?
All nonprofits can avoid taking a serious financial hit when Facebook goes down by following a few crucial rules for online fundraising.
Own Your Donation Platform
Most importantly, host your own identity and donation platform on the internet. Don’t rely on a third-party tool that you have no control over. When you use WordPress to host your website and incorporate online fundraising, you avoid losing donations while Facebook and its users are lost to the abyss of the internet.
When you host your own giving platform with GiveWP, you control everything. You can add things like Tributes, Fee Recovery, Recurring Donations, Text-to-Give, and more.
Plus, you can create your own peer-to-peer fundraising campaigns, just like Facebook’s birthday fundraisers, on your own website. You might even consider asking your Facebook Fundraisers to create their own fundraising teams on your website.
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Get the full GiveWP Peer-to-Peer Fundraising Suite today to allow your supporters to raise money for you.
Diversify Your Community Channels
Even if you don’t use Facebook for donations, many nonprofits rely on it to connect with their donors and drive online donations. If it’s your only community channel, you’ll still miss the opportunity to bring in donations when Facebook is down.
Try using a variety of social media platforms and adding email marketing to your strategy. Make sure you include an email marketing opt-in on your online donation forms as well.
Keep Calm and Fundraise On
No matter what, any Facebook downtime is likely to affect your nonprofit. Just make sure you’re prepared for it by owning your donations and diversifying your marketing channels.
Amplify your fundraising with a GiveWP Plan
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