Email is one of the most effective ways to drive online donations. That’s why we’ve created twelve email templates for you to use this Giving Tuesday.
Giving Tuesday is one of the biggest fundraising opportunities of the year — and email is your most reliable way to reach donors. The right campaign can spark generosity, deepen connections with supporters, and bring in more gifts in less time.
To make it simple, we’ve created a full set of email templates for Giving Tuesday. These templates are designed to help nonprofits of all sizes cut through the noise, inspire action, and raise more money during this global day of giving.
Want more help this Giving Tuesday? Download our free Giving Tuesday Workbook for everything you need to run an effective campaign this year. The workbook includes a 12-week plan, additional templates, and tips to help make this your best year yet.
Free
Giving Tuesday
Workbook
Get everything you need to launch your Giving Tuesday campaign for FREE.
Why Email Marketing on Giving Tuesday Works
Email is one of the most effective fundraising tools available. In fact, email drives one-third of all online fundraising revenue. With Giving Tuesday bringing in new donors each year, your inbox is the perfect place to inspire generosity and maximize donations.
That’s why we’ve created twelve ready-to-use email templates for Giving Tuesday. These templates cover everything from early save-the-date reminders to day-of updates and post-event thank-yous — helping you raise more while saving time.
How to Segment Your Email Lists for Giving Tuesday
The best Giving Tuesday campaigns begin with smart segmentation. Not all donors are the same — so why send them all the same email? By breaking your audience into groups, you can create messages that resonate, build trust, and drive more meaningful engagement.
Think of segmentation as a way to personalize the donor experience. Instead of one-size-fits-all communication, you’ll be able to tailor your appeals to fit the motivations of different supporters — whether they’re new to your organization, long-time givers, or part of your leadership team.
Giving Tuesday Email Segment #1: New Donors
Giving Tuesday attracts first-time donors who want to be part of a global movement. Reach them by:
Giving Tuesday Email Segment #2: Existing Donor and Subscriber
Your regular donors and newsletter subscribers already care about your mission. Use them to:
- Send a save the date email early.
- Encourage them to share your campaign with friends and family.
- Personalize emails by giving history, donation size, or engagement.
Giving Tuesday Email Segment #3: Board and Team
Your board and staff can be strong advocates. Create a Giving Tuesday email flow just for them to:
- Share why the campaign matters.
- Provide sample messages they can forward.
- Ask them to lead with early donations.
Segmenting your lists ensures the right people get the right messages at the right time. By tailoring your Giving Tuesday emails, you increase the chance of inspiring action from every group — whether they’re brand-new supporters or your most loyal advocates.
How to Design Engaging Email Templates for Giving Tuesday
Once your lists are ready, the next step is creating email templates that are both eye-catching and effective. On Giving Tuesday, your supporters will see dozens of messages — so design matters. A clear layout, compelling visuals, and a strong call to action will help your emails stand out in a crowded inbox.
Fortunately, you don’t need to be a designer to create beautiful emails. Modern email builders make it easy to add images, logos, and branded colors that reinforce your campaign message. More importantly, design choices like mobile-friendly formatting and simple navigation make giving effortless for your donors.
Here’s how to build an effective Giving Tuesday email:
- Use strong visuals and Giving Tuesday logos.
- Keep designs mobile-friendly and simple.
- Focus each email on one clear call to action (donate, share, or engage).
- Write short, compelling subject lines.
- Personalize whenever possible.
- Use countdowns or urgency cues.
- Make donate buttons bold and frequent.
- Tell a quick, emotional story.
- Test before sending.
- Charity: Water’s email is a great example of an effective Giving Tuesday email
Solid design makes your Giving Tuesday emails easier to read and harder to ignore. By combining simplicity with strong visual elements, you’ll inspire more people to not only open your messages but also act on them.
Pro Tip: If your platform doesn’t have a drag-and-drop builder, use free tools like
Stripo or
BeeFree.io to create professional-looking templates.
12 Email Templates for Giving Tuesday Campaigns
Now comes the heart of your strategy — the actual email templates. These twelve messages are designed to guide donors through the full Giving Tuesday journey, from awareness to action to gratitude. Each template gives you a foundation to work from, saving time while ensuring consistency across your campaign.
Here are some Giving Tuesday email templates you can use today:
- Who: Giving Tuesday Leads
When: Immediately After Registration
Subject: Get Ready for Giving Tuesday
Preview Text: Here’s what we have planned.
Purpose: Inform your new donor lead what your goals are for Giving Tuesday and how they can help spread the word about your campaign.
Dear [First Name],
Thanks for pledging to help us with our goal to raise [state campaign goals] this Giving Tuesday. We appreciate your support and we’re excited for this year’s day of giving.
With your help, we’ll raise the funds we need to [describe in a few sentences what your Giving Tuesday funds will be used for].
Giving Tuesday is important for our organization because it gives us the opportunity to boost our effort to [short statement of cause mission]. Here are a few ways you can help [name of organization] this year on Giving Tuesday.
- Donate to the campaign and help us reach our goal.
- Spread the word about our campaign[link to your campaign landing page] and tell your friends.
- Follow us on our social media channels.
-
- [List and link to profiles]
- [List and link to profiles]
Mark the date in your calendar and don’t forget to share your enthusiasm for [your cause]! We’ll send you one more email before [Date of Giving Tuesday] as a reminder.
Thank you for your support.
[Signature]
- Who: Newsletter Subscribers + Donors
When: At least two weeks before Giving Tuesday
Subject: Will you join us?
Preview Text: Let’s make an impact on Giving Tuesday
Purpose: Announce your Giving Tuesday campaign to your donor base and newsletter subscribers. Let them know why the day is important and your goals for the campaign.
Dear [First Name],
First, we want to thank you for supporting [name of organization]. Your passion for [short statement of cause mission] has truly made a difference.
In an effort to further boost our mission and increase our overall contribution to [cause], we’re embracing Giving Tuesday.
Giving Tuesday is a global movement meant to counteract the spirit of consumerism over the holidays with a day dedicated to giving. This year it’s on [Date of Giving Tuesday].
This Giving Tuesday, we’re asking you to go even further and help us achieve our goal to [state campaign goals].
Here are a few ways you can help.
- Spread the word about our campaign[link to your campaign landing page]. Send emails to your contacts. Tell
your family and friends.
- Make sure you’re following us on our social media channels.
- [List and link to profiles]
- [List and link to profiles]
- Tag us in things you post about Giving Tuesday and use #GivingTuesday.
- Give a little extra to our campaign this Giving Tuesday!
Mark the date in your calendar! Giving Tuesday is [Date of Giving Tuesday].
Sincerely,
[Signature]
- Who: Board Members + Team
When: At least two weeks before Giving Tuesday
Subject: Save the date for our big Giving Tuesday Campaign
Preview Text: You can help us succeed this Giving Tuesday.
Purpose: Inform the board and your team about Giving Tuesday and explain how they can help as well as why it matters.
Dear [First Name],
As we strive to [short statement of cause mission], we look to Giving Tuesday as an opportunity to generate more
awareness and overall donation income for [name of organization].
Giving Tuesday is growing as a global movement and has raised over $18.5 billion for causes worldwide since it began in 2012. Its benefits to our cause are immense.
Last year on Giving Tuesday, we raised [summarize results of last year’s Giving Tuesday campaign].
This year our goal is to [state Giving Tuesday campaign goals].
We need everyone’s help to get us there. Here’s how you can help us kick off our first Giving Tuesday Campaign:
- Spread the word about our campaign[link to your campaign landing page]. Send emails to your contacts. Tell
your family and friends.
- Make sure you’re following us on our social media channels.
- [List and link to profiles]
- [List and link to profiles]
- Tag us in things you post about Giving Tuesday and use #GivingTuesday.
Let’s make this year even better than last year.
Sincerely,
[Signature]
If you have never participated in Giving Tuesday.
Dear [First Name],
As we strive to [short statement of cause mission], we look to Giving Tuesday as an opportunity to generate more awareness and overall donation income for [name of organization].
Giving Tuesday is a global movement that falls on the Tuesday after Thanksgiving every year [change to different date if your country has a different Giving Tuesday date].
“#GivingTuesday connects diverse groups of individuals, communities and organizations around the world for one common purpose: to celebrate and encourage giving.”
– GivingTuesdsay.org
Giving Tuesday is growing as a global movement and has raised over $18.5 billion for causes worldwide since it began in 2012. Its benefits to our cause are immense.
Our mission to [describe how Giving Tuesday would benefit your organization in a few sentences]. Our goal is to [state Giving Tuesday campaign goals].
We need everyone’s help to get us there. Here’s how you can help us kick off our first Giving Tuesday Campaign:
- Spread the word about our campaign[link to your campaign landing page]. Send emails to your contacts. Tell your family and friends.
- Make sure you’re following us on our social media channels.
- [List and link to profiles]
- [List and link to profiles]
- Tag us in things you post about Giving Tuesday and use #GivingTuesday.
Let’s enter the Giving Tuesday movement with a successful campaign.
Sincerely,
[Signature]
- Who: Newsletter Subscribers + Donors
When: One week before Giving Tuesday
Subject: Giving Tuesday is just one week away.
Preview Text: Here’s how we’re using our Giving Tuesday funds.
Purpose: Inform your potential donors about your specific Giving Tuesday plans and remind them to share your cause on social media and with their social circles.
Hi [First Name],
Join us in the spirit of giving next week. After Black Friday and Cyber Monday, we’ll be celebrating Giving Tuesday.
This year on the global day of giving, we’re raising [state Giving Tuesday campaign goal]. That money will be used to [briefly describe what your Giving Tuesday funds will be used for].
Ways you can get ready for Giving Tuesday:
- Share our Giving Tuesday campaign with your family and friends. Invite them to join the cause, too.
- Follow us on [social profile with link] and [social profile with link].
- Set a reminder in your calendar to donate on [Date of Giving Tuesday].
One week left. Let’s make this a historic day of giving!
- Who: Board Members + Team
When: One week before Giving Tuesday
Subject: Help [name of organization] reach our Giving Tuesday goal.
Preview Text: As a part of this team, you can help us spread the word.
Purpose: Remind your board and team to spread the word about your cause beforehand and promote it to potential donors on the day of Giving Tuesday.
Dear [First Name],
Please don’t forget to join us in the spirit of giving next week. After Black Friday and Cyber Monday, we’re celebrating Giving Tuesday.
This year on the global day of giving, we’re raising [state Giving Tuesday campaign goal]. That money will be used to [briefly describe what your Giving Tuesday funds will be used for].
Ways our team can get ready for Giving Tuesday:
- Share our Giving Tuesday campaign[link to your Giving Tuesday campaign landing page] with your family and friends. Invite them to join the cause, too.
- Follow us on [social profile with link] and [social profile with link].
- Set a reminder in your calendar to be active on social media on [Date of Giving Tuesday].
There’s only one week left. We’re ready to make this a historic day of giving for [name of organization].
- Who: Giving Tuesday Leads + Newsletter Subscribers + Donors
When: Cyber Monday
Subject: What’s after Cyber Monday? Giving Tuesday.
Preview Text: Tomorrow’s the day we’ve all been waiting for.
Purpose: Remind every possible donor that the day to give is tomorrow.
Hi again [First Name],
I hope you got all your orders in before everything was sold out for Cyber Monday. It’s almost time to spread the spirit of giving on Giving Tuesday. Tomorrow is the day we’ve all been waiting for.
We’re dedicating Giving Tuesday to [briefly describe what your Giving Tuesday funds will be used for].
Make sure all your friends get a chance to join the movement by sharing our Giving Tuesday campaign information[link to your Giving Tuesday landing page].
Rest up tonight! Tomorrow is going to be a whirlwind of giving.
- Who: Board Members + Team
When: Giving Tuesday morning
Subject: Rise and shine! Happy Giving Tuesday!
Preview Text: The day of giving is finally here.
Purpose: Entice Board Members & Team to promote your Giving Tuesday campaign.
Good morning [First Name]!
Happy Giving Tuesday! Please help us reach our goal to [state Giving Tuesday campaign goal].
As a member of the [name of organization] team, you can help us by spreading the word about our campaign.
Visit the donation page here[Link to your Giving Tuesday donation form] and share it with your friends and family!
We only have 24 hours to reach our goal. Will you help us?
- Who: Giving Tuesday Leads + Newsletter Subscribers + Donors
When: Giving Tuesday morning
Subject: Rise and shine! Happy Giving Tuesday!
Preview Text: The day of giving is finally here.
Purpose: Get people to donate immediately.
Good morning [First Name]!
Happy Giving Tuesday! Please help us reach our goal to [state Giving Tuesday campaign goal]. All of these funds are going toward [briefly describe what your Giving Tuesday funds will be used for].
You can donate now here [Link to your Giving Tuesday donation form]. Share the link with your family and friends to spread the word.
We only have 24 hours to reach our goal. Will you help us?
- Who: Giving Tuesday Leads + Newsletter Subscribers + Donors
When: Afternoon on Giving Tuesday
Subject: We need your help!
Preview Text: Giving Tuesday is going well so far, but we can do better.
Purpose: Remind people who may have forgotten or didn’t open the morning email.
Hey [First Name],
Thanks to [number of donors], we’ve reached [progress toward goal]. But it’s not over yet!
We need your help to get that last [amount needed to reach goal] in order to [briefly state what your Giving Tuesday funds will be used for].
Are you in?
Donate now[Link to your Giving Tuesday donation form] and share this link with your friends.
- Who: Giving Tuesday Leads + Newsletter Subscribers + Donors
When: Evening of Giving Tuesday
Subject: A few hours left to push us over the finish line.
Preview Text: Giving Tuesday is almost over, but we aren’t done yet.
Purpose: Last call for donations and sharing of your campaign.
[First Name],
There’s only a few hours left to reach [goal amount] so we can [briefly state what your Giving Tuesday funds will be used for].
Will you help push us over the finish line?
Donate now[Link to your Giving Tuesday donation form] and invite your friends to contribute to the cause.
- Who: Giving Tuesday Donors
When: Immediately after donating
Subject: Your donation to [name of organization] is much appreciated.
Preview Text: Make sure you tell the world what you did!
Purpose: Thank donors and ask them to share their donation contribution so others hear about the cause.
Dear [First Name],
Your donation to our Giving Tuesday campaign is truly appreciated. With these funds we’ll be able to [briefly describe what your Giving Tuesday funds will be used for].
There’s one more step you can take to help us reach our goal today! Share your contribution with your friends and ask them to give with you.
We hope to see you next time. Make sure you follow our social media channels to stay in the loop.
Thank you,
[Signature]
- Who: Giving Tuesday Leads + Newsletter Subscribers + Donors + Team + Board
When: The day after Giving Tuesday
Subject: We owe yesterday’s success to you!
Preview Text: Thanks to you, Giving Tuesday was a success.
Purpose: Inform everyone what happened, if you reached your goal, and to save the date for next year.
Hi [First Name],
Yesterday was a historic day of giving for [name of organization]. Thanks to you, we raised [amount raised] to [briefly describe what your Giving Tuesday funds will be used for].
We couldn’t have done it without you, so thank you.
We’re already looking forward to next year! Save the date. Giving Tuesday [Year] is on [Date of Giving Tuesday] [replace with your country’s Giving Tuesday date].
See you next year!
Templates take the guesswork out of campaign planning. These email templates for Giving Tuesday ensure you’re connecting with donors consistently before, during, and after the big day.
Keep the momentum going After Giving Tuesday
Giving Tuesday might be just one day, but the relationships you build through email can last a lifetime. Following up after the event shows donors the impact of their gifts, deepens trust, and lays the foundation for future giving.
Thank-you messages, impact reports, and heartfelt updates keep donors connected and remind them that their generosity truly matters. Consistency here can transform one-time givers into long-term supporters.
Want more than just templates? Download our free Giving Tuesday Strategy Workbook to plan and execute an entire 12-week campaign from start to finish.
Free
Giving Tuesday
Workbook
Get everything you need to launch your Giving Tuesday campaign for FREE.
