Your fundraising strategy can only be filled with so many donation asks. That’s why peer-to-peer fundraising is so important for nonprofits.
You’re not the one asking!
What is Peer-to-Peer Fundraising?
Peer-to-peer fundraising is when you give your supporters the ability to raise money on your behalf. People can create their own fundraisers for your organization to share with their friends and family.
You can set this up in a variety of ways, but the bottom line is that your fundraising revenue will grow.
How Does Peer-to-Peer Fundraising Help Nonprofits?
It’s a little like a rolling snowball. When you enable people to raise money in a peer-to-peer format, your support network will multiply.
There is nothing quite like word-of-mouth to spread the good news about your organization and peer-to-peer fundraising is the best way to do that.
Types of Peer-to-peer Fundraising
There are a few different types of peer-to-peer fundraising, but each share the same concept: people are raising money for your organization.
Ongoing Supporter-Driven Fundraising
The most common type of peer-to-peer fundraising is simply giving individuals the ability to raise money on an ongoing basis. For example, your website might have a signup form where people can create their own fundraising page on your website.
Dedicated Days
Another common type of supporter-driven fundraising is the time-bound concept of raising money on a dedicated date, such as a birthday or Giving Tuesday.
Facebook is most notorious for this kind of fundraising, but you can host these events on your own website as well. In fact, we recommend reaching out to your Facebook fundraisers and donors to build better relationships.
Team Fundraising
Team Fundraising is peer-to-peer with groups. Friends raise money together through the same form, increasing the reach of their individual peer-to-peer campaign.
This type of fundraising is great for competitions and other community-driven events.
Event-Based Fundraising
You can also combine any of the above types of fundraising to support an event. Typically peer-to-peer fundraising is used for things like races and similar events. But, think outside the box!
Use peer-to-peer fundraising to host a science fair or send missionaries on a trip. The possibilities are endless.
How to Start with Peer-to-Peer Fundraising
Soon all GiveWP users will be able to plug and play with a new Peer-to-Peer Fundraising Add-on!
Available Now
Get the full GiveWP Peer-to-Peer Fundraising Suite today to allow your supporters to raise money for you.
Until then, you can set up a basic front-end submission form for people to create their own GiveWP forms on your website using this tutorial.
Increase Your Fundraising Revenue with Peer-to-Peer
Start planning your peer-to-peer fundraising strategy now and sign up to get 30% off the GiveWP Peer-to-Peer add-on when it’s released.
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