Use different types of online fundraising to attract more donors to your cause and keep returning donors interested.
When it comes to fundraising, there is no shortage of in-person event ideas. So online fundraising may feel more challenging. Every donation form can start to feel the same, but it doesn’t have to be that way. If you want to host fun, heartfelt, and dynamic online fundraisers, consider one of these five kinds of campaigns for your website.
Vote for a Cause
Why not spice up your fundraising by creating a fun online competition? GiveWP’s Form Grid allows you to have more than one campaign on a page. Add a goal bar and now you’ve got a way for donors to “vote” for a campaign with their donations!
School classrooms might compete for a special prize, like a pizza party or longer recess. A Chamber of Commerce could have donors vote on which community space would get a new flower bed. A community choir might ask donors to vote on which new uniform they’ll purchase.
There are three ways to “win” this kind of competition.
- By form donations: Each form should be set to the same goal. Whichever form reaches that goal first, wins.
- By total donations: Use GiveWP’s total goal bar and when the goal is reached, the form with the most donations wins.
- By deadline: At the deadline, the form with the most donations wins.
A great example of this in action is PAWS of Coronado Mayoral Election. In this campaign, local dog owners submitted their pets for the “Mayor of Coronado” election. All funds went to help their rescued pets with special medical needs.
PAWS set up a form grid and donors voted for their selection via donations. At the end of the fundraiser, Coronado ended up with Mayor Gus!
The “Your Cause” Challenge
Remember the success of the “Ice Bucket Challenge?” It was one of the most viral fundraisers to hit the internet since… well, since ever. This fundraiser was successful because of a few things:
- It was something fun/funny to do.
- It allowed you to not just participate, but to challenge others to do it also.
- It was for a good cause.
Why not issue a challenge of your own that drives donors back to your donation form? Encourage challenge recipients to complete a wacky challenge. Your challenge can be something simple like reciting the alphabet backward. Or, something more daring like standing on their heard or hula hooping. Make sure you ask them to donate, too!
You can add a photo, logo, or fun image to your eCard, too. Now, when anybody makes a contribution, they can challenge someone else to join them in helping you meet your goal!
Make sure to spread this throughout your social media! Encourage participants to make a video of them doing the challenge and post to Twitter, Instagram, and Facebook using your hashtag!
Add a WooCommerce Store and Sell Swag
Everyone loves some swag. And getting your logo on T-shirts and other items also helps share your brand. So why not sell some swag and ask for a donation at the same time? Selling your cause on a shirt has many benefits, including loyalty to your organization and brand awareness.
We’ve seen this done really well on a wide range of GiveWP customer websites. You just need some strong brand swag. If you don’t have the budget to print, store, and ship, look into a service like Printful. There are companies that will help you design, create, print, and ship your swag to your supporters.
Now your donors not only love wearing your swag, but feel even better when they do because they also made a donation. To see this kind of fundraiser in action, look no further than Learning Plunge!
Create a Club!
People want to feel like they belong, it’s a basic human desire. Belonging to an elite group feels even better! That’s one of the reasons that museums and zoos have memberships. It creates recurring revenue and makes the donor feel like they belong in a more meaningful way. They might even feel like they represent your nonprofit through their membership. Memberships create loyalty.
To make membership even more enticing, you can use a membership plugin with GiveWP to restrict certain web pages to members only.
To see this fundraiser in action, visit San Diego’s Museum of Man, where they accept donations through GiveWP and use GiveWP’s form grid for various membership levels.
Make Something Fun Happen!
Another great type of fundraising is to do something fun publicly once you’ve reached your donation goal. Or you can do a different activity at different goal markers.
Maybe your school’s principal (or your CEO) will take a pie to the face if you make your goal. You could even set up an opportunity where you organization’s director delivers the weather with the morning news on TV. Encourage a celebrity to take up the cause and do something for you if you meet your goal, like volunteer for your organization or create a video for social media. Be creative and come up with something people will want to donate toward.
Whatever you do, you can build the momentum on this fundraiser to hit your goals. Get your director to take a polar plunge. Make the student with the highest grades principal for a day. Get a local (or global?) celebrity to interact with the public on your behalf.
What Types of Fundraising Are You Using?
If you have implemented one of these fundraisers, or something different and fun, we want to know about it! Let us know all the creative ways you’ve used GiveWP for online fundraising in the comments.
If you want to know what more GiveWP can do for your cause, we’re happy to help. Book a demo with Customer Success to see how our fundraising plugin can fit your cause specifically.