How AI Can Make Your Nonprofit More Efficient

Artificial intelligence (AI) is a technology that makes nonprofit work easier, smarter, and better.

Nonprofits are in a constant state of change. As they grow and expand, so too do the demands on their time and resources.

The good news is that technology can make nonprofits more efficient and help alleviate some of these burdens. Let’s take a look at how AI can help your nonprofit.

What is AI?

AI is a term used to describe the ability of a machine to perceive and understand its environment, make decisions, act upon those decisions, and generate outcomes.

With AI, computer programs can be designed to replicate human thought processes, such as problem-solving and learning from experience.

How AI Can Make Your Nonprofit More Efficient

There’s no denying that nonprofits have a difficult job — but with the rise of AI, this is becoming easier. Let’s take a look at five ways AI can make your nonprofit more efficient.

1. Reducing the burden on your staff

The advancement of AI means that your employees don’t have to shoulder every task. Nonprofits can train their computers and use software to take on a number of tasks, freeing up employees for more important jobs.

For example, customer support chatbots will allow your organization to deliver faster service at peak times without having to bring in additional staff. These chatbots are designed to mimic human conversation and are trained using data from previous conversations, so they’re able to deal with whatever a user throws at them.

They can also perform tasks like reminding potential donors about upcoming charity events and sending out donation reminders at a specified time once per month. Your employees can then devote more of their attention to interacting with supporters on a personal level, rather than simply answering questions.

ChatBot appears in the bottom corner of your website to allow people to ask questions when they visit.

When it comes to human resources, some AI tools can reduce the burden by streamlining the hiring and onboarding process.

They can sort through hundreds of applications for a single job vacancy and find those who are best suited for the position, which will save you valuable time and resources. Nonprofits can also use AI to automate the vetting of job candidates and volunteers by running their information through databases that detect fraud and inconsistencies.

2. Writing better ad copy

Recruiting new supporters and donors through advertising is a key part of many nonprofits’ fundraising marketing strategies. The problem is that writing effective ad copy is time-consuming and requires a high level of technical and written skills that not many people possess.

AI writing software can help with this process by writing high-converting ad copy that really resonates with potential donors or by suggesting ways your current copy can be improved.

Below is an example of an output generated by Jarvis AI for a made-up nonprofit that focuses on bringing safe and clean drinking water to people in developing countries.

The Facebook Ad Primary Text analyzer allows you to choose a tone of voice, input your charity name and description, to produce longer-form text with more content.

You could also have it generate compelling headlines for your ads.

The Facebook Ad Headline generator asks for your name, description, and a tone of voice to generate compelling headlines.

3. Writing high-converting fundraising emails

There’s no denying that fundraising emails are hard to get right, but they’re definitely one of the most effective ways to reach donors directly and market virtual fundraisers, so it’s worth investing the time into writing concise, targeted messages — especially since nonprofit emails have a higher open rate than any other type of marketing email.

Another way AI can make your nonprofit more efficient is by writing these fundraising emails for you. An AI tool can write high-converting and human-like emails that will increase donations and encourage potential donors to become engaged in your cause.

Personalized cold email generator asks for information about the product, company name, context to include in the email, and a tone of voice.

It can also write headlines that encourage click-throughs — because it doesn’t matter how good your copy is if no one reads it.

Pairing this with a CRM and marketing automation tool like Groundhogg that allows you to build email funnels, send broadcasts, and view granular details of every donor or potential donor on your list is a recipe for efficiency.

4. Making data analysis easier

Nonprofit organizations are inundated with an overwhelming amount of data each and every day.

Luckily, you can use AI-powered tools to analyze large sets of data in seconds. Once enough data has been collected, it can be fed directly into an AI system that’s programmed to predict trends, spot patterns, measure progress, and take actions based on the information it has been given, which will reduce the number of hours your team spends reviewing data and making decisions based on it.

AI tools can be used for a number of data-related tasks, including:

  • Forecasting – Nonprofits often need to make forecasts based on data about the past and the present, like projected fundraising revenue. But it’s difficult to find an accurate method that will predict future performance. With an AI forecasting tool, you can take huge amounts of historical data and translate it into information that will allow you to better prepare for the future.
  • Predictive analytics – Nonprofits need to know what their donors, event attendees, and potential supporters might do in the future so they can act accordingly. AI tools can help you analyze data on past events and predict how your organization will fare in the future based on a number of different factors. For example, how many attendees will come to your annual gala?
  • Optimization – Organizations often have to make difficult decisions, and it can be frustrating when your decision is based on outdated information. AI tools will give you a better understanding of exactly how one decision impacts other areas of your organization so that you can determine the best possible course of action.
  • Fraud detection – Nonprofits need to be especially cautious about where and how often they use donated funds because it’s easy for things like fraud or abuse to slip through the cracks. AI tools can analyze data on charitable contributions and give you an early warning system for when something might be going wrong.
  • Data cleanup and labeling – You might need to implement a number of different programs, but without the right amount of data, it’s hard to know what kinds of results you should expect. AI tools can help your nonprofit clean up its data for better analysis.
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5. Acquiring competitive intelligence

Competitive intelligence is important because it allows you to compare your organization to others in the field, see what’s working and what isn’t. You can then use that information to improve your own fundraising methods and avoid fundraising burnout. Sometimes gathering this information can be difficult and time-consuming, but AI tools can make it simple.

AI can help you analyze a competitor’s website and uncover things like:

  • Where they spend their money on ads and how much of it they budget for each channel.
  • How many daily visitors they have on average and where they come from.
  • Information about their email marketing campaign, including subject lines, send times, and open/click rates.
  • How much engagement each of their posts on different platforms receive, including how many likes and comments.

The Future Is Now

While artificial intelligence can sound like something from a science fiction film, it is here and making the world of data analysis and automation much easier.

Nonprofits no longer have to spend so much time trying to get a clear picture of their donor base, because they can use AI tools that give them direct access to all the information they need.

AI is definitely worth implementing into your nonprofit’s strategy, especially if you want to have a competitive advantage over other organizations in your field.

To connect your GiveWP data to a variety of systems with AI, you can use the Google Analytics add-on, one of our marketing integrations, and Zapier. Schedule a demo with our customer success team to find out more about how to get GiveWP data into your AI systems.

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