You’ve heard of Black Friday and Cyber Monday. But did you know that there’s also a Giving Tuesday?

These holidays coincide with the U.S. Thanksgiving Day holiday and Christmas. But, unlike Black Friday and Cyber Monday, Giving Tuesday is focused on the spirit behind these holidays — charity, generosity, thankfulness, and Giving.

We’ve often been asked, what is Giving Tuesday and when is it? Giving Tuesday always falls on the Tuesday following Cyber Monday.

Giving Tuesday started in 2012 as an initiative of the 92nd St Y — a cultural program in New York, NY. In their own words:

#GivingTuesday harnesses the potential of social media and the generosity of people around the world to bring about real change in their communities.

Since its inception, it’s really picked up some steam as well. President Barack Obama even mentioned it in this year’s Thanksgiving Presidential address. We think this initiative is wonderful. It’s a great way for amazing causes to promote their organizations as valuable ways for people to participate in this holiday season with charity and generosity.

What is Giving Tuesday?

Giving Tuesday is a single day event where organizations attempt to raise as much money as they can in 24-hours. It requires a lot of preparation, but it’s well worth the effort.

When you prepare for your Giving Tuesday campaign, make sure you plan well in advance and include your team and volunteers in the process.

Go to the Giving Tuesday Planning Guide

Ways to Give

We kicked off our #GivingTuesday efforts in 2015 by donating to the following charitable organizations that we love and support:

Girl Develop It

GDI Girl Develop It is a nonprofit organization that exists to provide affordable and judgment-free opportunities for women interested in learning web and software development. Through in-person classes and community support, Girl Develop It helps women of diverse backgrounds achieve their technology goals and build confidence in their careers and their every day lives.

Happy Joe

GDI You have an amazing opportunity to help us combat veteran unemployment, veteran suicides, and veteran homelessness by supporting our programs. All of your contributions provide Happy Joe with the resources that we need to educate, train, mentor, and mobilize our veterans on a new mission that really matters.

Marc Benzekein

GDI Read Marc and Jessica’s story here. Now they are converting their attic to new bedrooms to adopt sibling pairs — the hardest children to place.

Other Organizations Celebrating Giving Tuesday with Give

Here are a few other organizations that use Give and would be great causes to give to on Giving Tuesday

Slow Money

For every $1 donated to Slow Money, $11 has flowed to local and organic food enterprises through our network.

Goodwill Canada

When you give to Goodwill, you become a job creator. Your generous financial gifts help create opportunities for people who face barriers such as disability. You help people build skills, earn credentials, and advance their careers while fueling the economy and strengthening community.

Mountain View Horse Rescue

At MountainView Horse Rescue, we have three main objectives:

  1. Rescue as many horses as we can
  2. Educate the public about the inhumane treatment, transportation and slaughter of horses
  3. Influence legislation that would make illegal the exportation of our horses to countries where horse meat is either eaten, or processed and sold to other Third World countries. Countries like Canada and Mexico, for example. Yes… Canada.

Free Korean Dogs

Each year over two million dogs are slaughtered in Korea. Join our movement to end the suffering.

Martin Truex Jr. Foundation

NASCAR Sprint Cup driver Martin Truex Jr. established The Martin Truex Jr. Foundation in 2007 to raise awareness, boost advocacy and generate financial support for children suffering from poverty, abuse and serious illness, specifically childhood cancer.

Is Your Cause Doing a #GivingTuesday Campaign?

We’d 💚 to Tell Your Story!

Collage of four previous Give Story submissionsWe’d love to continue promoting you and your Cause this giving season, so submit your #GivingTuesday campaign now using the button below.
Submit Your Story

Matt Cromwell

Matt is a co-author of Give and is Head of Support and Community Outreach for He loves writing docs and being "Generally helpful since birth".

One response to “What is Giving Tuesday?

Leave a Reply

Your email address will not be published. Required fields are marked *