You’ve heard of Black Friday and Cyber Monday. But did you know that there’s also a Giving Tuesday?
These holidays coincide with the U.S. Thanksgiving Day holiday and Christmas. But, unlike Black Friday and Cyber Monday, Giving Tuesday is focused on the spirit behind these holidays — charity, generosity, thankfulness, and Giving.
We’ve often been asked, what is Giving Tuesday and when is it? Giving Tuesday always falls on the Tuesday following Cyber Monday.
Giving Tuesday started in 2012 as an initiative of the 92nd St Y — a cultural program in New York, NY. In their own words:
#GivingTuesday harnesses the potential of social media and the generosity of people around the world to bring about real change in their communities.
Since its inception, it’s really picked up some steam as well. President Barack Obama even mentioned it in the 2015 Thanksgiving Presidential address. We think this initiative is wonderful. It’s a great way for amazing causes to promote their organizations as valuable ways for people to participate in this holiday season with charity and generosity.
What is Giving Tuesday?
Giving Tuesday is a single day event where organizations attempt to raise as much money as they can in 24-hours. It requires a lot of preparation, but it’s well worth the effort.
When you prepare for your Giving Tuesday campaign, make sure you plan well in advance and include your team and volunteers in the process. We’ve even written a 75-page Giving Tuesday Strategy Workbook to help you plan from start to finish.